Planning a childrenswear collection
A useful childrenswear brief brings the customer, the season and the garment requirements into the same conversation.
Start with age and activity
Name the age groups and intended everyday occasions. Specify fit needs using measurements and references rather than relying on age labels alone.
Build a colour story
Choose a small group of colours that can work across tops, sets and layers. Request colour references and review actual samples together.
Consider practical details
Include fastening preferences, care requirements and packaging needs. Ask about the details relevant to the intended age group, including trims and attachments.
Confirm market requirements
Provide the destination market and requested product documentation. Review applicable labelling, testing and safety requirements with qualified support before an order.
Three useful questions.
- Which age groups and measurements should the sample cover?
- What season and colour story connect the pieces?
- Which testing and labelling documents are required?
This guide supports enquiry planning. Product-specific, safety and market requirements must be checked against the actual goods and applicable requirements.
Keep the brief
in one place.
Use the enquiry form to capture your product direction, quantities, timing and questions in a downloadable draft.
Prepare your sourcing brief